My professional background and experience within Zimbabwe's advertising industry has driven me to become an entrepreneur with interests in media and advertising. Previously, I have worked with leading industry companies in Zimbabwe namely Barker McCormac Ogilvy, CM&A Ogilvy and Zimpapers 1980 LTD.
In my role as founder of Direct Impact Advertising, I work as a senior leader tasked to drive the agency strategy, positioning, and offerings for our clients and support a distinctive employee experience through outsourcing talent from freelance copywriters, graphic designers and photographers.
I am also the principal owner of a new but prominent media enterprise namely Harare Magazine, which showcases the city of Harare’s vibrant story and in this role I work as the magazine Publisher by ensuring that the magazine is an editorial and commercial success through working with an editorial team, distribution companies, sales representatives etc
Direct Impact is a group of young, talented and ambitious creative geniuses that felt that there was room for doing things much better in Zimbabwe’s advertising industry especially in transformation from traditional practices to new media approaches and practices..
We have highly knowledgeable specialists on our staff that are familiar with all aspects of selecting and buying print, broadcast, outdoor , and new media.
We have established longstanding relationships with media vendors, which makes it easier for us to work on behalf of our clients.
Harare Magazine is a bi-monthly lifestyle and events magazine that informs readers on where to visit, where to find different products, places to eat out and current updates on events that are taking place in the city of Harare.
Through the expansive use of new Media, Harare Magazine will help to showcase the vibrants of a city and eventually of a country.
Inspite of all the things that go wrong with the economy and politics, there is an unwavering and proud spirit of Zimbabweans that always seems to shine through but has never been told. “Whether it is through small businesses that forge ahead, natural artistic talents that are nurtured and cultivated, sporting challenges that are met or simply through the commitment to network and spread knowledge, the vitality and tenacity of this community continues to amaze”.